B2B Resigned Dashboard
Redesigning the B2B placement report tool for the Measurement Operations team to locate missing advertisement impressions.
B2B · Dashboard · Data Viz
Product Designer
2021 – 2022
B2B · Dashboard · Data Viz
I wanted to see how users were using the placement report validator, or after taking the data from the report, they would upload it to the S3 without validating the report.
There were metrics in the S3 placement report validator that had engineering jargon that many of the users needed to be used it. Many users needed to be sure metrics were connected when placement reports were uploaded to the S3 system.
After interviewing team members and mapping the existing user flow, I redesigned the dashboard into four clear sections:
- Updated Metric — Compares campaign report impressions across databases with a clear discrepancy section
- Campaign Health — A chart showing the campaign's overall health based on its duration
- Missing Impressions Report — An Excel-style list of numerical IDs not accounted for in the campaign report
- Missing Pixel Errors — A graph showing which affiliated sites are carrying the most code implementation errors
The Measurement Operations team was manually checking placement reports using Google Sheets templates — a slow, error-prone process. The S3 validation tool existed, but nobody was really using it for validation.
- Match Rate Metrics and Data Frames were difficult to read
- ID Combos defaulted to highest to lowest — confusing for users
- Strong bias toward Google Sheets as primary tool
- The tool felt like an uploader, not a validation system
This project helped me understand UX from a business standpoint — designing for an internal team means understanding company workflows just as deeply as the user's. In the future, I'd expand to a client-facing product to fast-track campaign reports without waiting on email correspondence.
